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|All Authors / Contributors:||
Seth Goldman; Barry Nalebuff
|Description:||278 pages : illustrations (some color) ; 24 cm|
|Contents:||Preface: Why we wrote this book --
Start-up: 1997-1999 --
Growing pains: 1999-2004 --
A brand emerges: 2004-2008 --
Epilogue: 2008-2012 --
Seth & Barry's 10 rules for the road.
|Responsibility:||Seth Goldman and Barry Nalebuff ; illustrated by Sungyoon Choi.|
The story of what happens when two outsiders to the beverage industry decide to make bottled tea that actually tastes like tea. Offer a wealth of insights and advice for idealists and entrepreneurs.